Competitive Advantage

Author: Michael Porter (USA), translated by Chen Xiaoyue
Publisher:
Publish Date: 2003-06-01
Features: This book explores how a company can create and sustain competitive advantages. These findings stem from my research and practice in competitive strategy over the past decade. The book reflects my growing conviction that the failure of many corporate strategies is due to the inability to translate broad competitive strategies into concrete implementation steps for gaining competitive advantages. The idea of this book aims to bridge the gap between strategy formulation and implementation, unlike many works in this field that treat them as separate entities.