Discover the Profit Zone (Second Edition) (Second Edition)

Author: Adrian Slywotzky
Publisher:
Publish Date: 2003-08-01
Features: The core of a company is to generate profit, which is a simple description of its economic activities. The profit zone mentioned in this book refers to the areas that bring high profits to the company—not average profits, not cyclical profits, nor short-term profits—in the profit zone, sustained and high profits will bring great value to the company. This book creatively introduces a set of new concepts, uncovering the mysteries of corporate profitability—how and why high profits are generated. It explores the various profit models used by innovators and delves into the internal profit strategies of 12 of today's most successful companies, studying their success in product markets and capital markets, and understanding how they develop well-considered, clear, and rational corporate designs.