Next-generation product development (How to improve R&D productivity, reduce costs, and shorten development cycles)

Author: (American) Michael E. McGrath, translated by Zhu Zhanbei, Ma Jianping
Publisher:
Publish Date: 2005-03-01
Features:
Key Content of the Book:
Resource Management – Presents new concepts for enhancing R&D capabilities and application management, outlining a framework for comprehensive integrated resource management.
Project Management – Explores the evolution from enterprise-level project management to situational knowledge management, providing tools to bridge the gap between the two.
Portfolio Management – Offers a comprehensive introduction to methodologies for guiding dynamic portfolio and pipeline management, R&D financial management, and integrated product strategy.
The author of the book, Michael E. McGrath, is a renowned expert in the international fields of product strategy and product development. Product development is a process that can be managed and improved. The book introduces the management practices and methods of the next-generation product development, shifting the focus from originally shortening product time-to-market to managing and enhancing R&D productivity. It explains how to leverage limited valuable resources to develop more new products with lower investment than competitors.
Combining the world's latest practical experiences and cutting-edge concepts, the book elaborates on how to increase a company's R&D productivity by 35%-50%, thereby becoming a leader in the R&D field. It provides valuable guidance for R&D decision-making teams and management personnel, as well as serving as an indispensable reference for those seeking to understand and apply next-generation product development management practices.