Strategic Management (Conceptual Part 1)

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Features: The book is divided into two parts: Principles and Cases. The Principles section includes five parts and ten chapters covering strategic management overview, strategy formation, strategy implementation, strategy evaluation, and global strategic management. It contains approximately 300,000 words. The Cases section is divided into two categories: service industry enterprises and manufacturing industry enterprises. It first analyzes the industry before selecting typical enterprise examples. This section contains approximately 500,000 words. The book is easy to understand and well-written. It is a classic textbook for undergraduate and graduate students in economics and management departments of universities in the United States. Over 500 institutions have been using the 7th edition of this book as a teaching material for a long time. This book is an updated version based on the 7th edition. It is divided into two volumes. The first volume covers the conceptual part, consisting of four parts and nine chapters, primarily discussing the basic theories of strategic management, including the concept of strategic management, strategy formulation, implementation, and evaluation. The second volume covers the cases section, presenting 41 vivid cases of service industry and manufacturing industry companies. As the author of the book states, the 8th edition of this book follows three main themes: a global perspective that affects all strategies, e-commerce as an important strategic management tool, and protecting the natural environment as a critical strategic issue. These three themes ensure the timeliness, informativeness, engagement, and value of the book. It is believed that this book will benefit a wide range of readers in China, especially faculty and students in management departments of universities, in understanding the current state of strategic management education in the United States. This book is not only suitable for undergraduate and graduate students in management departments of universities but can also serve as a study material for leaders in enterprises, government agencies, and other institutions.