Customer Satisfaction Studies: Comprehensively Establishing a Customer-Oriented Business Philosophy (Second Edition)

Author: Wu Bida
Publisher:
Publish Date: 2003-01-01
Features: In today's economy where product-based competition is exhausted, service excellence has become an inevitable choice for businesses to keep pace with the times. Successful companies must fully adopt a customer-centric business philosophy, strive to meet customer needs, and aim to be pioneers in the era of service. This book selects successful cases and sales experiences from world-renowned companies such as General Electric, IBM, McDonald's, Haier, Xerox, Amazon, FedEx, Walmart, and Dell, revealing all the key points and critical factors to achieve customer satisfaction.