Business Strategy (Contemporary Corporate Competition Methods in China)

Author: Shang Yang
Publisher:
Publish Date: 2003-12-01
Features: This book adopts a Western business thinking model, using dozens of famous Chinese enterprises as case studies. With concise and simple language and standardized, rigorous writing, it organizes and extracts the core, accessible, replicable, and universally guiding business concepts and operational rules, profoundly revealing the entrepreneurial journeys of contemporary Chinese business elites and vividly portraying the paths to success of modern achievers. It rationally summarizes 55 business principles of contemporary enterprise success, enabling us to better discern the "mirror's" true nature. The competition between contemporary Chinese enterprises is, at its essence, a competition of methods and behavioral models. Therefore, enterprises must master and apply several business principles in practice. This book employs a Western business thinking model, using concise and simple language and standardized, rigorous writing, to stand at the historical height of China's market economy and summarize the success experiences and lessons from failures of dozens of famous Chinese enterprises since the reform and opening-up. It scientifically explains the business principles embedded therein and organizes and refines the core, accessible, replicable, and universally guiding business concepts and operational rules. It profoundly reveals the entrepreneurial lives of contemporary Chinese business elites and vividly portrays the entrepreneurial journeys of modern successful individuals, rationally summarizing 55 business principles of contemporary enterprise success. This book holds significant research value for both middle and senior management in enterprises and for learners of business management or business strategists.