Author: Huang Shengmin
Publisher:
Publish Date: 2004-08-01
Features: This book starts by analyzing the Zibo Radio and Television phenomenon, dividing it into three analytical perspectives: advertising and program main business, cable network value-added business, and diversified industrial investment business, thereby outlining the basic profile of Zibo Radio and Television institutions.
Survival and Development of Regional Radio and Television Media Industry in China (An Analysis of the Zibo Radio and Television Phenomenon)
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