Electronic Media Management (Second Edition)

Author: (USA) Albarran, A.
Publisher:
Publish Date: 2004-06-01
Features: The electronic media industry underwent dramatic changes in the 1990s. Factors such as technology, economics, management, and society strongly influenced the operations of industries like broadcasting, television, and the internet. This book aims to help readers understand the ever-evolving world of modern electronic media management, with a focus primarily on the current state of electronic media operations in the United States, as well as some international issues. The book is divided into 12 chapters, each beginning with an overview of the chapter's content and ending with new case studies for readers to think about and discuss. Many case studies place readers in the position of electronic media operators and require them to take action within a decision-making environment. The content is designed to be relevant, timely, and easy to understand, with a target audience of undergraduate and graduate students. It will also greatly benefit managers and professionals in the electronic media industry.