Means

Author: (American) Alan Newhous, translated by Li Si
Publisher:
Publish Date: 2005-08-01
Features: This is a globally acclaimed "CEO's Book," which does not manipulate readers with clichés of constantly tossing out maxims, nor does it attempt to integrate readers' thinking through demonstrations. In this book, you see vivid stories from the business world, filled with passionate emotions, including the vulgarity of Western toughs, the mischief of high society, and even some street-style slang. It is a book of strategy, to say the least, and also a book of business political rules. Alan Newhous does not hesitate to state—necessary hostility is a means to victory, but when returning to the perspective of journalism, the author advocates a respectable "conservatism." His experiences are also instructive for the broader field of journalism. "The Means" is not only a must-read for media planners, executive editors, and column producers but also a must-read for all action managers—especially middle-aged and young professional managers at critical stages of their careers.