Walmart strategy

Author: Michael Berryard (USA)
Publisher:
Publish Date: 2006-01-01
Features: Retail is a brutal industry, and every one of your sales planning, pricing, and promotional decisions is watched by competitors. However, Walmart has achieved unprecedented success: its daily shopping receipt paper tape can be as long as 2,700 miles; in 2004, it opened a new store every day; it is the world's largest employer. The author was once a senior executive at Walmart and worked under Sam Walton for many years. The author systematically summarizes Walmart's seven successful strategies: pricing strategy, operational strategy, corporate culture strategy, core product strategy, cost control strategy, talent strategy, and service strategy. Walmart, which has stood the test of time in the brutal retail industry, has always been a model for businesses to learn from.