Hisense Experience -- From Qingdao to the World: From Qingdao to the World

Author: Chi Yuze
Publisher:
Publish Date: 2003-06-01
Features: Haier has never been a miracle. It faces reality, is reserved yet profound, and elegant like a gentleman. It prefers to solve problems through thinking and achieve success through competition. Today, this workshop from 34 years ago has transformed into a large enterprise with nearly 20 billion in sales revenue. According to its plan, it will continue on the path toward becoming a multinational company. What qualities should a Chinese enterprise possess when it moves from China to the world, from a workshop to a multinational company? What should truly excellent enterprises aim for? For leaders in the business world and government departments, this powerful and captivating book is a resounding alarm: think with a global perspective and act with a spirit of cooperation, or else face obsolescence! Every business manager in China should have two copies of this book at hand—one for themselves and one for their good government officials, NPC representatives, or CPPCC members.
The author possesses sharp observation skills and patience. Through his foresight of China's electronics industry, he discovered Haier's uniqueness; then, he spent over a year observing Haier closely, interviewing more than 100 middle-level and above personnel at Haier, as well as a large number of ordinary employees, and reviewed Haier's archives marked with various levels of confidentiality, to write this book. The biggest difference between this book and most domestic published monographs on enterprise research is that the author, in this book, attempts to identify the various problems Haier encountered in its growth and the methods it used to solve them by interpreting the "great era" and "great history." This is precisely the kind of book you desire to read. Most importantly, it not only provides a thorough introduction to today and tomorrow but also shines with an inspiring ideal throughout.