Everything is negotiable (How to Get the Best Results in Every Negotiation, 3rd Edition)

Author: (English) Gavin Kennedy
Translator: Lan Tian
United Kingdom / UK
Publisher:
Publishing Date: 2006-07-01
Features: Negotiation is everywhere in life and work. Everyone hopes to avoid failure and achieve success through negotiation. But are you a cunning fox or a simple sheep? Only after reading this classic and practical book will you know. "Everything Is Negotiable" starts from the familiar reality, using 26 chapters with 26 stories, vividly analyzing the characteristics of four animals—owls, foxes, sheep, and donkeys—to illustrate how different negotiators' mindsets and personalities determine different negotiation outcomes. The self-assessment questions at the beginning of each chapter aim to help readers effectively evaluate their negotiation skills, identify their weaknesses, and improve their techniques. This book explores the essential features of negotiation, its forms, and the psychological processes of negotiator games. It reveals the many factors that influence negotiation effectiveness and provides flexible strategies for application. The lifelike cases, straightforward comments, and practical tools make you benefit immensely. The target audience for this book is very broad, including senior and middle-level managers in enterprises, business professionals, faculty and students of management and trade at higher education institutions, as well as government officials and administrative staff who frequently negotiate. It is equally suitable for all individuals from all walks of life who wish to improve their negotiation skills.
Negotiation is everywhere in life and work. Everyone hopes to avoid failure and achieve success through negotiation. But are you a cunning fox or a simple sheep? Only after reading this classic and practical book will you know. "Everything Is Negotiable" starts from the familiar reality, using 26 chapters with 26 stories, vividly analyzing the characteristics of four animals—owls, foxes, sheep, and donkeys—to illustrate how different negotiators' mindsets and personalities determine different negotiation outcomes. The self-assessment questions at the beginning of each chapter aim to help readers effectively evaluate their negotiation skills, identify their weaknesses, and improve their techniques. This book explores the essential features of negotiation, its forms, and the psychological processes of negotiator games. It reveals the many factors that influence negotiation effectiveness and provides flexible strategies for application. The lifelike cases, straightforward comments, and practical tools make you benefit immensely. The target audience for this book is very broad, including senior and middle-level managers in enterprises, business professionals, faculty and students of management and trade at higher education institutions, as well as government officials and administrative staff who frequently negotiate. It is equally suitable for all individuals from all walks of life who wish to improve their negotiation skills.