Automotive Sales (Automotive Decentralization Marketing Strategy and Technology)

Author: Li Xinyu
Publisher:
Publish Date: 2006-04-01
Features: If your automotive product is not significantly different from competitors, how should you create and enhance differentiation? If your brand awareness is low and influence is insufficient, how can you maximize consumer attraction by applying differentiated marketing strategies and techniques? If your brand and product have strong competitive advantages, how can you leverage these advantages to the fullest extent to maximize the containment of competitor attacks? In summary, whether in any form of competition, whether you are a strong or weak brand, the starting point of this book is to help automotive professionals establish differentiated competitive advantages suitable for their own characteristics in the process of automotive marketing, achieving the goal of driving automotive sales and surpassing competitors. The book is comprehensive, elaborating on factors influencing automotive sales, the practical significance and technical principles of differentiated marketing, selling points of automotive brands and differentiated marketing, selling points of automotive products and differentiated marketing, selling points of automotive services and differentiated marketing, and other practical and highly valuable skills and methods close to real-world scenarios. It is suitable for senior management, marketing departments, 4S shop managers, sales personnel, customer service personnel, and various readers interested in automotive products.