Planner (Commercial Event Planning and Integrated Marketing Communications, 2nd Edition)

Author: Cai Er, translated by Li Hongyi
Publisher:
Publish Date: 2005-11-01
Features: The purpose of this book is to help you prepare and present a professional promotional campaign related to advertising, promotion, or integrated marketing communication. The book introduces a 10-step method that concisely explains the process required to plan and execute a successful promotional campaign. As a simulated promotional agency, you need to provide clients with solutions to promotional problems. This involves developing a comprehensive plan for advertising, public relations, and promotions in an actual integrated marketing communication context. The purpose of this book is to help you prepare and present a professional promotional campaign related to advertising, promotion, or integrated marketing communication. The book introduces a 10-step method that concisely explains the process required to plan and execute a successful promotional campaign. As a simulated promotional agency, you need to provide clients with solutions to promotional problems. This involves developing a comprehensive plan for advertising, public relations, and promotions in an actual integrated marketing communication context.