Media Studies (Text, Institutions, and Audiences)

Author: (UK) Taylor, L., (UK) Willis, A. (Auth.), Wu Jing, Huang Pei (Translators)
Publisher:
Publish Date: 2005-04-01
Features: Media studies are typically divided into three research fields, which also serve as the classification model used in this book: text, institutions, and audiences. The book systematically introduces the classification, main concepts, core issues, and research approaches within the field of media studies, providing beginners with foundational knowledge to enter this academic discipline and engage in discussions using professional concepts and perspectives. The "tools" for textual analysis provided by the authors help readers better understand media content. By reviewing debates about media institutions, the authors examine the organizations that provide media content, enabling readers to gain an in-depth understanding of the media industry. In the chapters on audiences, the authors analyze and explore various audience situations and their consumption of media. The content and organization of this book also reveal some differences between European media studies, centered around the British cultural studies school, and mainstream American mass communication studies in terms of curriculum design, approaches, and methodologies, as well as their recent interactions and integration within academia.