Management

Author: Dai Wenbiao
Publisher:
Publish Date: 2003-01-01
Features: This book is a popular textbook introducing the fundamentals of management. It systematically and concisely discusses the basic principles and methods of management, introduces contemporary Western management theories and different schools of thought, and summarizes the Chinese management systems and experiences developed in recent years. As a popular textbook, it features a simple structure, easy-to-understand language, and is designed to be accessible for beginners. Each chapter includes summaries, case studies, and discussion questions, while the book also provides a simulated test paper at the end to help students learn, think, communicate, and prepare for exams.