Cross-Cultural Communication (4th Edition)

Author: (American) Sommerville, Porter, translated by Min Huiquan and others
Publisher:
Publishing Date: 2004-04-01
Features: "Translation Series of Journalism and Communication Studies · Overseas Classic Textbook Series," which selects classic textbooks widely used by renowned journalism and communication schools in Europe and America. Most of these textbooks have been revised and reprinted multiple times, continuously updated, and have nurtured several generations of scholars, exerting a significant influence. Therefore, this series largely reflects the authority, comprehensiveness, timeliness, and cutting-edge nature of modern journalism and communication education.
In the "global village" we inhabit, information communication technology has developed at a rapid pace, constantly evolving. The media has already occupied and will continue to play an extremely important role in people's social lives. China's journalism and communication industry has, in a very short time, traversed the century-long path that the nearly mature journalism and communication field in the West has taken. However, there are still many blind spots in China's journalism and communication education and research. To establish world-class universities, it has become an urgent task of our time not only to align with international standards in terms of hardware but also in software and education.
In light of this, the booklist of this series is matched with the required and elective courses offered in China's journalism and communication programs, making it particularly suitable for teaching in the field. For example, in communication studies, "Landmarks in the Study of Mass Communication Effects" is introduced; in news interviewing, "Creative Interviewing" and "The Complete Reporter" are introduced; in editing studies, "The Art of Editing" is introduced, and so on. The greatest feature of this series is its high degree of practicality. It not only provides rigorous, yet accessible theoretical explanations and arguments but also includes numerous case studies, images, and charts, offering detailed, specific, and actionable guidance for both theoretical learning and practical application. Most of the textbooks also include keywords, discussion questions, exercises, and reference materials at the end of each chapter to facilitate readers' consolidation and improvement. Therefore, this series is also suitable for training and further studies for journalists.
To meet the urgent desire of journalism and communication students and teachers to read authentic overseas classic textbooks, China Renmin University Press has also selected the most important and commonly used ones from the series for original reproduction, included in the "English Original Textbook Series of Journalism and Communication Studies." Readers can compare and read them side by side, and they are expected to gain even more. In the context of globalization, what is the greatest challenge humanity faces? Cross-cultural communication and exchange! By reading this book, you will understand the basic theories of culture, appreciate the importance of tolerance and cultural identity, and learn the skills and strategies for cross-cultural communication; at the same time, you will become a successful cross-cultural communicator. This book is a significant work by renowned American scholars Larry A. Sommerville and Richard E. Porter, as a textbook, it has been revised and reprinted multiple times.