Network Marketing

Author: Mei Shaozhu
Publisher:
Publish Date: 2001-07-01
Features: This book starts with the theory of internet marketing and provides a comprehensive analysis and summary of the process of internet marketing in e-commerce. The main content includes market research for e-commerce, strategies, planning, advertising, public relations, sales, customer service, website strategy, and marketing evaluation. This book can be used as teaching material for universities and training courses, and can also serve as a reference for internet marketing professionals. The value of internet marketing lies in making the exchange of value from producers to consumers more convenient, sufficient, and efficient. Its uniqueness lies in using internet tools and technology to target specific internet market environments. This characteristic has profoundly influenced the future survival methods of enterprises. Internet marketing will become the basic form of modern marketing.