Harvard Model·Corporate Capital Strategy (Six Volumes Set Including Electronic Version CD-ROM) (Gift of Electronic Version CD-ROM)

Author: Guo Dejun
Publisher:
Publish Date: 2002-01-01
Features: The book is composed of seven parts. The opening section "Capital Heroes" selects seven master strategists of capital from ancient and modern times around the world, introducing how they skillfully wielded the magic wand of capital strategy to become the heroes of capital. The other six parts explore the implementation of enterprise capital strategy in six aspects: "Capital Strategy Concept," "Capital Raising Strategy," "Capital Investment Strategy," "Capital Expansion Strategy," "Capital Management Strategy," and "Collaborating Institutions of Capital Strategy."
The section "Capital Strategy Concept" discusses the important role of capital strategy concept in enterprises and explores the development trends and dynamics of capital strategy concepts both domestically and internationally from a theoretical perspective. This holds a forward-looking significance for corporate operators to grasp the cutting-edge concepts of capital strategy in the world today.
The three sections—"Capital Raising," "Capital Investment," and "Capital Expansion"—emphasize practicality. They introduce the interconnected capital operation processes of an enterprise, department, or product through the three stages mentioned above, as well as common practices in the international capital market in recent years or the successes and failures of well-known domestic and foreign enterprises. These sections provide specific capital operation models and methods, along with numerous classic cases for readers to analyze and evaluate.
The section "Capital Management Strategy" explores how enterprises can adopt new capital concepts to maximize the value or benefits of their capital. Capital management strategy is the backbone of capital raising, capital investment, and capital expansion, holding a directional and soulful significance in capital operations. This section introduces the latest concepts and research findings in capital strategy both domestically and internationally, which have a positive practical impact.