Modern Investment Theory (4th Edition)

Author: (USA) Hua Shi, (USA) Ran Ma, Translated by Rong Jia Yin, Lü Binbing, Tian Mi, etc.
Publisher:
Publish Date: 2005-03-01
Features: The 4th edition of this book introduces common stocks and traditional security analysis, application, relevant historical background, qualitative factors, and issues related to individual investors, focusing on explaining how companies and individual investors can apply security and portfolio analysis techniques. It incorporates real-world cases of globally renowned companies such as Disney, Intel, Microsoft, Nike, Southwest Airlines, and Walmart, analyzing their investment situations. It delves into common stock investment and traditional security analysis using qualitative factors. Presents modern portfolio theory in an intuitive way with a natural and fluent writing style, minimizing the use of complex mathematical analysis to help readers easily grasp investment theories and related techniques. This book is suitable for students majoring in investment management and finance, as well as readers interested in the subject.