7 Lessons for Corporate Innovation

Author: White
Publisher:
Publish Date: 2002-10-01
Features: Innovation determines survival, innovation determines development. Sheila P. White offers us a lively and inspiring new perspective on corporate innovation. What makes certain individuals and organizations more innovative? How do they bridge the gap between innovative ideas and production projects? How do they stay at the forefront of innovation when resources are scarce? Innovators embrace uncertainty, welcome ambiguity, and welcome conflict. They seek diverse methods to diversify their "output" and broaden their scope of experience. Moreover, they constantly ask new questions, pursue new challenges, and experiment with new approaches to problem-solving. White interviewed hundreds of the world's most innovative individuals, including leaders from Palm, Inc., American Express, IBM, and Progressive Insurance, as well as architectural geniuses and biotechnologists such as Henry Gray, tech prodigies Nathan Myhrvold, and biotechnologist Henry Timmer, who are regarded as having unique ways of thinking. Combining her extensive experience as an innovation management consultant, White distills many surprising insights. Leaders, technicians, and creative professionals who are dedicated to innovation will find new ideas and solutions in this book.