Television Audience Research (Cultural Theory and Methods)

Author: [British] John Tulloch, translated by Yan Zhongzhi
Publisher:
Publish Date: 2004-02-01
Features: The main context of this book is Western postmodernist thought, and the emphasis on reflective approaches and an open state that mediates diverse voices is a significant feature of the book. Each chapter reflects on the discussed field and explores certain central issues in a way related to specific disciplines. What may be most interesting about the book is the author's perspectives and viewpoints on researching television audiences, popular culture, and postmodernist culture. The full title of the book, "Television Audience Research: Cultural Theory and Methods," specifically illustrates its essence. The book examines the development of audience research over the past three decades, particularly discussing methodological issues often overlooked, enabling professionals to gain a deeper understanding of the various theories and methods in audience research. By carefully and comprehensively studying the main texts of audience research, the author shows us previously debated issues and unresolved problems that will certainly influence the future direction of the research field.