Enterprise Capability Strategy (Competitive Advantage Based on Customer Value): Operating Competitive Advantage Based on Customer Value

Author: Wang Xiqiu
Publisher:
Publish Date: 2006-06-01
Features: Corporate capabilities, especially their core capabilities, are necessary conditions for a company to gain competitive advantages. How to conduct accurate quantitative analysis of corporate capabilities and how to identify and analyze the state of core capabilities are important issues that must be addressed in the theoretical research and practice of corporate capability theory. In view of this, based on the views of many famous Chinese and foreign scholars that corporate capabilities must be valuable and that companies must maintain a match between their own capabilities and customer needs, the author primarily conducted the following research: Quantitative analysis of corporate capabilities from the perspective of value, establishing a corporate capability vector analysis model based on customer value; Mechanism analysis of the determination of corporate capability value; Utilizing the corporate capability vector analysis model based on customer value, proposing quantitative methods for identifying and evaluating core capabilities and quantitative methods for analyzing core rigidity from the perspective of capability value. Finally, the author used the above research findings to conduct empirical and comparative studies on Haier Air Conditioner and Hisense Air Conditioner. The author's innovative ideas and unique starting point make this book a valuable gift for entrepreneurs and readers interested in expanding business management.