Just Left Marketing (The Art of Business in the Internet Age)

Author: (USA) Locke, translated by Li Huafang, Liang Jie
Publisher:
Publish Date: 2006-07-01
Features: This book outlines the profound transformation of the market, requiring us to shift to a completely different marketing model. It reconnects marketing with the market and provides an in-depth discussion of micro-markets, media, and marketing techniques in the digital age, particularly. Marketing is primarily conducted through advertising channels such as radio, television, and newspapers. This book will tell you: In the digital age, what methods will be used for marketing! In the digital age, the mass marketing model is outdated, replaced by more micro-markets, media, and marketing techniques. In this new era, new media and communication methods will give rise to new cultures and an era spirit. This spirit differs from the uniform, impersonal approach of industrial society, as it emphasizes individual subjective inner feelings.