Marketing Science (6th Edition, Accompanying CD-ROM)

Author: (USA) Ram and others
Publisher:
Publish Date: 2003-01-01
Features: The new edition of the marketing textbook inherits tradition, bringing students and teachers beyond expectations. Extensive research ensures this edition provides a comprehensive and updated introduction to the field of marketing. Through hundreds of fresh cases, it explains basic principles and presents new concepts and theories vividly and in detail. The book is organized around marketing organizations, offering students an enjoyable introduction to the dynamic world of marketing. This book is positioned for undergraduate and graduate students in marketing principles courses at two-year and four-year universities. In two-year schools, this course is an elective; in four-year schools, it is a required course for business school students upon enrollment, as well as a required course for business and advertising majors.