Machine Bride (Folklore of Industrial People)

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Features: This is a book that is ahead of its time; it is the earliest academic monograph to study advertising. It is an innovative book that is always fresh and rewarding to read. Marshall McLuhan was one of the most original media theorists of the 20th century. His unique charisma and extraordinary perceptual abilities propelled him onto the international stage, making him a prophet of the information age. Machine was first published in 1951. With this book, McLuhan established his position as one of the most outstanding and witty critics of modern mass communication.