Winning Unconventionally (Revealing the Secrets of Product Success)

Author: Li Hong
Publisher:
Publish Date: 2006-01-01
Features: Simple—management theory that everyone can understand! Fast—solve corporate strategic problems in just two days! Fun—engaging story format for easy and enjoyable learning! Practical—apply Chinese wisdom to solve problems in Chinese businesses!
The essence of product strategy is to accurately position your product or service and then precisely meet the needs of your target customers. This book still adheres to the principles of simplicity and practicality, simplifying complex product theory into seven questions, forming a unique theoretical framework. These seven questions are:
1. Who are your target customers?
2. What needs of theirs are still unmet?
3. What is their ideal product?
4. How do you meet their needs?
5. How do you make your product appealing?
6. How do you create greater value with your product?
7. How do you ensure your product achieves sustained success?
Answering these seven questions constitutes the seven steps of corporate product strategy planning. Following these steps, businesses can develop their own product strategies, enabling their products to achieve and sustain success.