Entrepreneurship (Strategy and Resources: 3rd Edition)

Author: (USA) Dorling, translated by Wang Renfei
Publisher:
Publish Date: 2006-02-01
Features: With the rapid development of China's economy and the increasingly standardized market environment, more and more people are starting their own businesses today. However, managing and operating a business is not an easy task. This book is an excellent textbook on entrepreneurship, designed to help readers gain the competitive advantages needed for successful entrepreneurship. What sets this book apart from other textbooks is its perspective based on the resource-based theory to explain entrepreneurial phenomena. It focuses on the formulation and implementation of entrepreneurial strategies, with an emphasis on the resources required by entrepreneurial firms, and comprehensively and systematically elaborates on how entrepreneurial firms can establish sustainable competitive advantages. Moreover, the book places great emphasis on practical applicability, featuring numerous representative cases that provide readers with the best guide for understanding and participating in entrepreneurship.