Melting Ice, Building Bridges, Breaking Through (Volume 1 and 2: Zeng Jianhui on External Publicity)

Author: Zeng Jianhui
Publisher:
Publishing Date: 2006-01-01
Features: The main readers of this book are cadres engaged in professional foreign publicity work and foreign-related departments across the country. Cadres involved in domestic publicity work, as well as personnel from foreign publicity and international communication research institutions, and teachers from relevant majors in colleges and universities can also benefit from it. It is also suitable as supplementary teaching material for Party school training courses for publicity cadres and foreign-related cadres, and can be collected by libraries. This book collects 41 speeches, conversations, and articles by Comrade Zeng Jianhui during this period. The content covers the domestic and international situations faced by foreign publicity work, the significance, major tasks, basic principles, content, and methods of foreign publicity, as well as publicity strategies and art. The speeches combine theory with practice, are systematic, comprehensive, and thorough, and possess considerable authority.