China Public Relations Industry Survey Report No.1 (2005 with CD-ROM)

Author: Qi Xiaohua et al.
Publisher:
Publish Date: 2006-11-01
Features: This book is a research report on China's public relations industry conducted by the School of Advertising at Communication University of China. It is the first comprehensive data disclosure and systematic description of the domestic public relations market. The research team conducted questionnaires on the two main types of participants in public relations activities in five cities—public relations companies and enterprises—covering topics such as the basic information, operational status, client relationships, and media cooperation of public relations companies, as well as the public relations departments, public relations personnel, collaboration with professional public relations companies, and overall attitudes toward public relations activities of enterprises. The report is detailed and rich in information, offering significant reference and practical value for marketing professionals in large state-owned enterprises and joint ventures, as well as researchers and practitioners in the media, advertising, and information industries.