Success starts with innovation (The Entrepreneur's Winning Formula)

Author: Li Qiming (Compiler)
Publisher:
Publish Date: 2006-01-01
Features: As the ancient verse goes, "Ask the pond why it is so clear, and the answer is only the flowing water from the source." Applying this to the entrepreneurial journey, we can say, "To ask for the path to success, which is long and arched, the only way is innovation, which is vast and boundless." The author, starting from the perspective that success for entrepreneurs begins with innovation, introduces their secrets of success, including mental innovation, learning innovation, concept innovation, cultural innovation, institutional innovation, organizational innovation, leadership innovation, technological innovation, marketing innovation, and image innovation, among others. It is as if providing entrepreneurs who are busy with practical quick meals. The hope is to achieve the effect of being beneficial upon opening and teaching people how to fish. This book is particularly suitable as a management training textbook for enterprises and as a reference for university students and teachers in economics and management. This book discusses innovation as the starting point or key factor for entrepreneurial success. It can be said that innovation and entrepreneurs have a special connection. The innovation discussed here is not simple invention or technological innovation, but refers to the exploration of new markets, the discovery of new production factors, the introduction of new production and operation management methods, the realization of new corporate organizational forms, the creation of new cultures, and so on.