Chief Operating Officer (Business Operations and Management)

Author: Qin Zhihua
Publisher:
Publish Date: 2006-04-01
Features: In the modern corporate governance structure, the Chief Operating Officer (COO) assists the Chief Executive Officer (CEO) in implementing management and operational decisions, roughly equivalent to the Executive Vice President of the company. As a planned production and operation organization, the enterprise relies on a certain authority for its operation, with the authority center often being the CEO (sometimes concurrently serving as the Chairman). The COO, under the support of this authority, carries out comprehensive planning and coordination of daily operations, playing the role of the overall commander at the front line of production and operation. Therefore, unlike the CEO, who is often appointed by the entrepreneur or senior figures in the company, the COO is more likely to hire professional managers. In this position, all functional activities of corporate management, including planning, organizing, leading, and controlling, are fully carried out. This book takes this role as a starting point, providing a systematic contextual description and analysis of corporate management functional work, serving as a practical extension of management theory. The purpose of EMBA education is to enhance students' practical skills from a theoretical perspective. This book emphasizes this requirement, striving to develop theoretical analysis based on practical problems and highlighting the logical completeness of its content structure. Therefore, in addition to serving as an EMBA textbook, it is also suitable for on-the-job training and self-study for corporate management personnel.