Western Economics from a Theoretical Perspective (A Concise Interpretation Based on the "N-S View")

Author: Xia Dong
Publisher:
Publish Date: 2006-04-01
Features: Behavioral economics is a relatively new branch of economics that has emerged in recent years. It is a school of economic thought that further pushes the analysis of economic theory from the ivory tower to the real world after the New Institutional Economics. Its characteristic is to combine behavioral science with economics, explaining economic phenomena through psychological factors and challenging the traditional economic man hypothesis. This book integrates the theory of needs from behavioral science with traditional economics, aiming to systematically interpret the main concepts and contents of traditional Western economics using the basic perspectives of the theory of needs and the author's new insights into it. It helps researchers in behavioral science, practitioners in economic management, and theoretical researchers to understand the basic concepts and ideas of economics from the perspective of human nature, thereby providing certain reference value. Especially for those engaged in interdisciplinary research between behavioral science and economics, this book can serve as a stepping stone for further exploration.