Switch Thinking to Find Customers (Customer Development Techniques)

Author: Fan Yunfeng
Publisher:
Publishing Time: Not available
Features: Zhong Pengrong: Analyzing cutting-edge marketing theories, a practical toolkit for corporate market operations. Ye Maozhong: China has never lacked guidance from advanced marketing concepts; the real challenge lies in localizing "imported" ideas. This book uses numerous local case studies to translate complex concepts into simple and understandable language. Chen Fang: Development is the hard truth, selling requires real skills. Mr. Fan Yunfeng is a pioneer in practical marketing, and his calligraphy and painting, his art, and his marketing skills are equally captivating. Calligraphy and painting share the same origin, and I believe his works must be full of innovation, surprises, and romance. Renowned experts like Zhong Pengrong, Ye Maozhong, Chen Fang, and others have contributed insightful comments. Over 200 large and medium-sized enterprises have purchased this book as a training.
Today, we have entered an era centered on customers. It is more meaningful to give someone a lifetime of ideas than a temporary supply of food and clothing, and more lasting to provide someone with long-term thinking than short-term cunning. When many believe that only profit-driven survival is possible, let us adopt a different mindset, a different way of living, and a different approach to life. Changing our mindset to find customers—what kind of mindset? There are many types of thinking: lateral, reverse, divergent, and so on, varying with people, time, place, and circumstances. They are diverse and countless, but the key is to generalize and apply flexibly, gradually achieving a state of comprehensive understanding and effortless mastery.
Time and space change, and the boundaries of thinking are limitless. Therefore, this book aims only to inspire readers to adopt more diverse mindsets and open new horizons. It succinctly explains the scientific steps and techniques for enterprises to develop customers, without any grand claims to "dominate the market."
In the modern marketing era, people often say that the business world is like a battlefield, but I prefer to say that only mutual benefit and adherence to integrity can build a lasting bridge between customers and enterprises.