Competitive Marketing Strategies and Examples (Second Series of MBA Marketing Practice and Cases)

Author: Zhang Weizhi
Publisher:
Publish Date: 2003-01-01
Features: In this book, we will provide you with a successful competitive marketing strategy and specific implementation methods, rules, and laws. The book is divided into three parts (11 chapters). The three parts are: Competitive Advantage Analysis and Strategy (proposing eight competitive advantages and seven competitive laws of enterprise competition); Competitive and Cooperative Marketing Strategies for Competitors of Different Status (leading - market leader, challenger - market number two, number three, etc.); Competitive Tactics on the Marketing Battlefield. The book also provides readers with a large number of famous domestic and foreign marketing cases for reference.