Essential Training for Enhancing Marketing Capability

Author: Jin Xiaoling
Publisher:
Publish Date: 2003-08-01
Features: Organization, marketing, and finance are the three horses that drive a company's rapid progress. Organization and financial management belong to internal affairs, while marketing directly faces customers and society. Therefore, the quality of marketers and the level of their business skills directly determine the success of marketing performance and the company's economic benefits. As a result, enhancing the marketing capabilities of business personnel is a matter of great importance that management and marketing organizations must pay close attention to. Marketing capabilities fully determine the sales performance of sales personnel. Perhaps you have been engaged in sales work for many years and have participated in various training programs, yet few results have been achieved. Have you been tirelessly seeking this while eagerly hoping for a qualitative leap in your marketing capabilities? This book enhances your marketing capabilities and sales performance by improving your psychological resilience, marketing planning skills, intelligence gathering abilities, market analysis skills, customer communication skills, product promotion skills, business negotiation skills, copywriting skills, and work planning skills. It proposes highly specific and actionable training methods for each step, aiming to help marketing personnel achieve a comprehensive and rapid enhancement of their marketing capabilities.