Public Relations Case Studies: Selection and Analysis

Author: Zhang Yansong (Compiler)
Publisher:
Publish Date: 2006-05-01
Features: As someone once said: If the factories of Coca-Cola Company around the world were burned down by fire overnight, then the headline news of major global media the next day would be: major banks around the world rushing to lend money to it. This book emphasizes the innovation, applicability, operability, strategic value, and techniques of the selected cases. It includes newly added examples from major brands in public relations in recent years, all of which are classic cases. These cases combine various public relations methods and reflect the cutting-edge level of public relations practice, offering a fresh perspective. May this book continue to serve as supplementary teaching materials and training resources for public relations courses in higher education institutions, helping friends better master the field of public relations.