IF Law (The Art of Heartfelt Communication)

Author: Luo Yi
Publisher:
Publish Date: 2006-10-01
Features: Believe me, you can also have a conversation with the right strategy, be smooth in public relations, and calm at the negotiation table. You will understand how to strike at the heart precisely, skillfully identify the weak points of others, and make others willingly serve you, turning enemies into friends and crises into opportunities. As long as you also learn to use the secret weapon of American public relations and negotiation experts: the "IF Law," all the above assumptions will become reality. The content introduced in this book is this secret weapon of the negotiation expert. Negotiation is the foundation of public relations and speaking skills. Once you learn the techniques and strategies of negotiation, you naturally understand how to engage in public relations or persuade others. Life requires negotiation at every moment, and the real world is your negotiation table. As a boss, you constantly negotiate with employees and customers; as parents, you negotiate with your children; as a husband, you negotiate with your wife; as someone in business, you also negotiate with your opponents; even when dating, you must negotiate with your partner. Additionally, you may need to negotiate with creditors or debtors, or with anyone who has a stake in your interests. Sometimes, you must negotiate with large organizations or companies, or use negotiation to resolve various conflicts and crises. However, whether you can turn a big problem into a small one or turn a crisis into an opportunity depends on your ability to strike at the heart. From this perspective, whether you understand "heart-striking communication" is the key to determining the success or failure of your life. In this realistic society, everyone has their own inner needs, and most people do not want others to know their needs. In fact, these unknown needs are their weak points. If you can strike at their weak points, you can make them submit completely. Otherwise, relying solely on loud voices or persistent, manipulative arguments does not qualify you as a "master of communication" or a "master of negotiation." This book introduces a "heart-striking communication system" developed and long used by American experts but little known: the "IF Law." The United States is a country that entered the business battlefield early, and their knowledge and skills in speeches, persuasion, public relations, and negotiation have long accumulated into systematic theories. Among them, the "IF Law" is the best tool used by many public relations experts to persuade others or win negotiations. So, what exactly is the "IF Law"? Why can the "IF Law" enable countless public relations or negotiation experts to remain invincible? This book will use clear and accessible introductions and case studies to provide all the answers.