Reflect on Haier

Author: Hua Jun
Publisher:
Publish Date: 2003-02-01
Features: Haier is the pride of Chinese enterprises, but during its process of development and transformation, it has also faced many problems. This book explores issues such as Haier's succession problem, its obsession with being part of the Fortune 500, cultural issues, and diversified operations. It analyzes these problems objectively and fairly, aiming to identify the key issues in the company's development and provide a warning for Chinese enterprises.