Successfully resolve customer refusal (China's characteristic marketing thought library -- Successful response to customer series)

Author: Chen Qihua
Publisher:
Publish Date: 2003-01-01
Features: In the era of a buyer's market, merchants and salespeople are constantly facing rejection from customers. Authoritative statistics show that resolving rejection is several times harder than avoiding it. However, once customers who are prone to rejection accept a merchant, they often become loyal customers. Therefore, as long as merchants master the secrets of resolving customer rejection, they can achieve long-term success. Customer rejection is the biggest obstacle in the sales process, a direct "clash" between the salesperson and the customer. Resolving customer rejection is a skill that salespeople must master to achieve successful sales, and it is also the result of a psychological battle between the salesperson and the customer. This book provides an in-depth analysis of various scenarios of customer rejection and focuses on introducing the techniques and principles for resolving it. Mastering the content of this book will give you a helping hand in successfully resolving customer rejection, making your sales process easier and smoother.