Successfully Handling Customer Taboos: One Mistake Can Ruin 100 Previous Efforts

Author: Chen Qihua
Publisher:
Publish Date: 2003-01-01
Features: The path of marketing is full of traps, but smart marketers can always learn from others' mistakes, continuously correcting their own behavior to avoid repeating the same errors. Have you ever encountered customers' "mysterious" refusals or dissatisfaction without knowing why? Have you ever lost a long-desired deal due to inappropriate behavior or an inconsiderate remark? When businesses interact with customers, it's not arbitrary; when you intentionally or unintentionally violate certain taboos, you are actually setting up obstacles for yourself. For this reason, you should thoroughly read this book, which comprehensively discusses taboos in various aspects, including language and behavioral attitudes, from a practical perspective. It is the foundation for businesses to win customers.