"Way of Dealing with Others (36 Tips for Interacting with Foreigners)"

Author: Guo Zhixin
Publisher:
Publish Date: 2006-08-01
Features: Outstanding performance is a crucial standard for measuring corporate excellence, and communication is the core of performance management. When communication faces obstacles due to crossing different countries and cultures, to achieve effective communication, we must work together to break down barriers. In this globalized era, mastering the knowledge of cross-cultural communication has become imperative, leading to an endless stream of books on the subject. However, most of these books overemphasize the theoretical aspects of communication while often neglecting its practicality. Therefore, there is an urgent need for a reading material that starts from personal experiences and truly focuses on the practical effectiveness of communication. Compared to numerous books that delve into communication theories, Simon, with his deep understanding of the evolution of contemporary Chinese enterprises and his unique insights into the development of Sino-US relations over the past two decades, explains various strategies and techniques in cross-cultural communication in an accessible manner, offering fresh perspectives for business professionals seeking to achieve breakthroughs in communication. This book not only guides us on how to communicate but also extensively cites failed cases during communication to serve as cautionary tales. The experiences shared in the book will greatly benefit any business professional currently in China, and for those who aspire to achieve their ambitions, establish joint ventures, implement diversified management, form strategic alliances, and build cross-border (especially between China and the US) cooperation, these valuable insights are undoubtedly a treasure trove.