4R Marketing - Paili Marketing Idea Bank 110 [Second Edition]

Author: None
Publisher:
Publish Date: 2006-08-01
Features: From the old economy to the new economy, and then to the post-economy, marketing models have also undergone major transformations. The 4P marketing, once revered as a classic and dominant for a time, has also fallen from its pedestal and lost its luster. The ensuing 4R marketing model, propelled by the post-economy, is now sweeping the marketing world with a revolutionary storm. The shift from 4P to 4R was triggered by the transformation of the economy and rapidly permeated all aspects of marketing. The author provides an in-depth analysis of the development of the global economic system after the 1950s, revealing the underlying reasons for the failure and disintegration of the 4P marketing model and even the entire traditional marketing model. With sharp insight, the author argues compellingly for the inevitability of this transformation and elaborates on the emerging and thriving 4R marketing from a completely new perspective.