Experience and Creative Marketing - Building a Third Place

Author: (Austria) Christian Mikunda
Translator: Zhou Xinjia, Xie Ning, Huangfu Yijun
Austria/Austria
Publisher:
Publish Date: 2006-10-01
Features: Experience and creative marketing, creating the "Third Place." Brand experience centers and flagship stores, urban entertainment hubs and trendy restaurants—they all belong to the new experiential world of the economic market. Trade shows and exhibitions have become places with spiritual entertainment functions. After well-decorated homes and beautified workplaces, "Third Places" have also become public spaces where one can feel a sense of home and serve as a spiritual refueling station. They are sensational marketing experiences, like "mobile advertisements." However, they are also manifestations of mature group experiences, providing people with life assistance and spiritual massages. Without them, the charm of our living spaces would be halved.
In this book, the author for the first time deciphers the psychological secrets hidden in these new types of venues, revealing their secret tactics and high-level planning strategies.