Small Business Management Techniques

Author: Lin Lingyi
Publisher:
Publish Date: 2004-06-01
Features: The expansion of the entrepreneurial stage and the support of entrepreneurial policies are external conditions that promote the development of small companies in China. However, for small companies to achieve further robust development, they ultimately rely on their own internal factors, which play a fundamental role. So, what are the internal factors that contribute to the robust development of small companies? The editor believes that at least eleven factors should be included: leveraging their own advantages; improving business planning; focusing on market segmentation; addressing the anemia of capital; conducting technological innovation; gathering applicable talents; optimizing customer service; hopping on the information express train; vigorously pursuing market development; emphasizing advertising and promotion; and avoiding business traps. Based on these understandings, the editor provides an in-depth analysis and discussion of the business techniques for small companies from these eleven perspectives.