Introduction to E-commerce (University Textbook)

Author: Zhang Kuanghai
Publisher:
Publish Date: 2003-07-01
Features: Introduction to E-commerce is a fundamental course for e-commerce majors and an elective course for other undergraduate majors. This book constructs a systematic and theoretical framework for the introduction to e-commerce from the perspectives of economics, finance, and technology. Its content includes: an overview of e-commerce, basic principles of e-commerce economics, fundamental network technologies for e-commerce, e-commerce security, e-commerce payment systems, online marketing, e-commerce logistics, and the construction and development of e-commerce. Relevant terms and concepts related to e-commerce are listed in the appendix. The book is comprehensive in content, well-structured, easy to understand, and can serve as a textbook and reference for e-commerce majors and other related disciplines in colleges and universities.