Company positioning

Author: Jack Tschirch
Publisher:
Publish Date: 2003-09-01
Features: A Shocking Management Solution for the Business World – The Way for Companies to Survive and Succeed in Today's Business Warfare! 3M CEO, after ten years of effort, presents a shocking management solution that unlocks the secrets of corporate survival and success in today's business battles. Written in a preface by the "Father of Lenovo," Liu Chuanzhi! The core content of this book is a simple principle: When a company has an appropriate organizational structure that adapts to its market environment, the resulting synergy strongly supports and nurtures the organization, management, and employees of the company! Jack Tschirch, a consultant who has long been engaged in consulting work, elaborates in detail on the currently existing four clearly identifiable types of market environments: Kingdom markets, battlefield markets, jungle markets, and frontier markets. The requirements for success in different types of markets vary greatly. Actions that are effective in one market may lead to disasters in another. This book is the first to propose these four distinct market environments, confirming and describing their differences, and analyzing the qualities a company needs to win in various markets. It helps you identify your company's current culture, analyze its existing market, and form a new, more effective match by encouraging corporate change or prompting the company to transition to a different market environment.