Large Customer - Identification, Selection and Management (Second Edition): Identification, Selection and Management (Second Edition)

Author: Peter Chavitt
Publisher:
Publish Date: 2003-07-01
Features: This book helps businesses center their important sales activities. In summary, it is a fundamental principle guiding global practice—reading this book will benefit you greatly. Peter applied the B2B management strategies introduced in this book to help us build strong relationships with key clients. This easy-to-understand B2B management book provides us with abundant spiritual nourishment rather than obscure models. Do you know who your key clients are, what they need, and how they see you? Does your business fully practice B2B management, or just engage in sales? This book offers a set of practical tools, telling you how to identify key clients, implement strategies to win and retain them, provide value-added suggestions that bring substantial returns to your business, prevent competitors from vying for key clients, and cultivate mutually beneficial relationships. This book helps businesses center their important sales activities. In summary, it is a fundamental principle guiding global practice.