Enterprise Strategic Management Tutorial (Third Edition)

Author: Wang Yu
Publisher:
Publish Date: 2005-05-01
Features: Chinese entrepreneurs have a very appropriate metaphor for businesses in the 21st century: aircraft carriers. The hull of an aircraft carrier possesses strong power to withstand harsh navigation conditions, while its functionality is reflected in the combination of relatively more flexible main attack forces. Changes in the external environment and competitive success factors have made businesses, especially those with keen senses, realize the necessity of redefining corporate strategic goals and strategic positioning. New competitive strategies and strategic concepts are gradually emerging. Many basic competitive strategies that successfully guided businesses in the 20th century have become fundamental requirements for competition. For example, the strategic concepts and methods we are familiar with, such as "quality leadership," "cost leadership," and "product differentiation," no longer guarantee a company can gain a competitive advantage. This book introduces the basic concepts of strategy and strategic management; the content of strategic analysis; and some concepts and methods of strategic selection. The book is divided into four parts according to the logical process of strategic management: Part 1 introduces the basic concepts of strategy and strategic management. The fourth part includes the main content of strategic implementation, such as "strategic balance and strategic transformation," "product strategy," and "financial strategy."