Computer Design Trilogy Series - Photoshop & Illustrator & PageMaker Essentials

Author: China Water Conservancy and Electric Power Press
Publisher:
Publish Date: 2006-01-01
Features: Photoshop, Illustrator, and PageMaker are graphic design software released by the U.S. Adobe Company. This book teaches the creative process of graphic advertising through the interactive use of these three software programs. The content is rich, case studies are classic, and the techniques are practical, offering both inspiration and guidance. The book covers various advertising design topics, including corporate visual identity design, corporate catalog design, poster and poster design, public service advertising design, and packaging design and production. The case studies are well-written, easy to understand, and visually engaging, with concise explanations. Each case study provides creative concepts and flowcharts, guiding readers to complete the examples smoothly. Additionally, each chapter includes and explanations of advertising knowledge, allowing readers to easily master the skills of advertising creation. The book emphasizes both technology and art, making it an ideal reference for advertising designers and graphic designers. It summarizes practical experience and production techniques that are very useful, and it also helps intermediate and advanced users. To facilitate learning, the accompanying CD-ROM includes the images used in the case studies and the final effects of the examples, allowing readers to refer to and use them as needed.